Second Income

Some small businesses have a deep recognition of the marketing potential that the web offers; others languish in the online world.  There are even some small, service businesses that don’t use the online possibilities at all.

This article will concentrate upon those service businesses who are clearly not using the Internet to its real, vast potential.  If you business is dedicated to providing your community with professional plumbing services, reliable heating system and air conditioning repair or hair care, do you simply rely upon a classified listing on an advertising site to bring your enterprise to the attention of the ever growing community of web users?

Most customers of service businesses are quite loyal, once they initially find a professional provider.  So your best chance of getting new customers is when they first move to your area of service, when they first move into their own home, when they become dissatisfied with their current provider or when a favored service provider goes out of business.  While a small listing giving your phone number and address is better than nothing, don’t most of your first time customers want to know more about you before they entrust you with their bathroom sink or their next haircut?  A plumbing service can market online well just as any other service oriented business.

The first step is to design your own business’s website. 

Establish your professionalism in the minds of your site’s visitors by publishing informating articles on your website.  For example, if you are in the lawn care business, you might have a series of articles about how to protect perenniel plants during the winter.  If you offer plumbing services, you might write about how to keep drains running smoothly.  A hair stylist might write about maintaining healthy, lustrous hair.  Someone who runs a child care center could post parenting tips.

Create an email distributed newsletter, and encourage your site’s visitors as well as your current customers to register for it.  The purpose of the newsletter is to develop a continuing relationship with your customers and prospects as much as it is to promote your business.  Keep most of the email letters informative rather than promotional.  Occasionally slip in a coupon or a subtle advertising message.

Find ways to promote your site so that it rises to the top of the search engine listings for relevant searches made by your prospects.  Just having a website isn’t sufficient.  Your prospects must be able to find it at the time that they are looking for a solution that your business provides.  One very effective way to promote a website is through a process called article marketing.  If you don’t have the time or the talent to write the necessary articles, there are businesses that provide this service very affordably.

Some businesses prefer to start their Internet presence on a limited scale and build it up over time using some of the increased revenues.  You’ll be astonished what a difference you will notice in the long run.

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