How to Video Marketing And Why This Marketing Technique Works!

July 12th, 2009

When it comes to promoting your online business (MLM, Network Marketing, Direct Sales or Home Based Business), most entrepreneurs don’t have a clue what they are doing. There either new to the whole game or they were never taught how to do it the right way. Most of them were taught to get their friends and family involved, buy leads and pitch them, throw home parties and/or tell everyone three feet from you about your opportunity. If you truly want longevity in this industry and your serious about being successful. As an entrepreneur, you need to tap into the largest market in the world. That market is the internet. If you are not marketing your business on the internet you’re setting yourself up to fail. Now I know the internet is scary. However if you take the time to learn a different marketing technique every week, you will succeed. One marketing technique that is sure to make your business explode and drive tons of traffic to your site is video marketing.

Video marketing is a very powerful marketing tool. People would rather watch a video over reading an article. Television and movies are more popular and reach a wider demographic then books or newspapers.

What does the demographic look like? (according to YouTube)

-71% Employed, 15% are students
-Median Income $75,000
-Almost 50% are married
-70% are college educated That is a GREAT audience!

Now you’re probably asking yourself. Wow, that’s great, but how can my online home business benefit from video marketing.

Reasons you should consider video marketing!
-You can get high volumes of traffic, quickly
-Effective Self-Branding Tool
-Position Yourself as a Leader/Expert
-Increase Website Conversions
-Can Target Specific Keywords

Video marketing is a quick an easy marketing technique that works. There are only a few things you need to get started.

1. A video camera / Webcam
-I highly recommend the Flip HD camcorder: shoots get video and affordable
-On a budget, get a webcam for as low as $35 from Best Buy.

2. Good Lighting
-Always make sure you do a short test video to ensure that people can actually see you in your video

3. Appropriate Background
-You want the words in your video to match what people are seeing. For example, if your video talks about the awesome lifestyle you’ve achieved with your business. Make what people are seeing convey the same message.
-Background should look tidy and not distracting. No unmade beds, pizza boxes or beer cans

4. A Great Topic
-The topic should be about subjects people are interested in

Now that you have the equipment, you’re ready to get started making your video. Here is an easy to follow video outline.

1. Powerful Opening Statement including “Problem” that you have solved. (For example, the top reasons people start a home business)
(1 Minute on this)

-Get out of Debt (credit cards, loans, mortgage)
-Break free from rat-race (hate boss, hate corporate grind)
-Spend more time with family (never see kids, spouse)
-Financial freedom (more money, increase wealth)
-No purpose to life (boring job, feeling worthless, unapprieciated)
Remember – Your reasons will resonate with others!

2. Your Background and how you came to this point
(1 Minute on this)

-Where you are from
-Your job (what you do, how long, what you like/dislike about it)
-Your family (spouse, kids, pets)
-Your interests & hobbies

3. The Solution You Have Found (To the Problem)
(1 Minute on this)

-Start part Time and break free from job & reach executive level income within 90 days
-Work 2-3 hours per day around job, kids etc
-Automated marketing system that works 24/7 while you sleep (Amazing time leverage)
-Professional training, so you know EXACTLY what you’re doing!
-Remember to sell the HOLE not the DRILL

4. Call To Action (Qualify, Sift & Influence)
(1 minute on this)

“I’m only looking for serious people who are SICK and TIRED of living a life of EXCUSES… If that’s you, You need to go NOW to www.mywebsite.com”

“If you’ve had enough of your life and you’re FINALLY ready to make a change RIGHT now, then you need to go to www.mywebsite.com”

“If you’re sick and tired of being broke and you’re ready to take responsibility for your family’s future, then go RIGHT NOW to www.mywebsite.com”

Your overall video should be no longer than 5 minutes. Most people lose interest after 5 minutes, so keep it short and to the point.

When making and editing your video. Don’t get caught up in making it perfect or you will never get started. Just get it going. You will progress faster by failing forward.

-produce your video & post it
-Evaluate
-Improve by producing another video & post
-Evaluate
-Improve (keep repeating)

If you were able to make 90 videos in the next 90 days, there is no doubt in my mind you wouldn’t be successful. Video marketing is a free very easy marketing technique that anyone can use to generate more traffic and leads to their business. This is a perfect tool for marketer on a budget. Here’s to your success and I’ll see you at the top.

I am a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. My team and I have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact me, visit: CLICK HERE

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How to Video Marketing And Why This Marketing Technique Works!

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