A global online campaign and website http://www.vir.us has been launched by Standard Chartered Bank as part of its commitment to raise awareness and provide education about HIV and AIDS. The global social media campaign centres on an interactive, informative website with very entertaining animated web-Learning modules.
The campaign concept is based on the Bank’s preventative intervention strategy. “As there is no cure or vaccine for HIV, the only way to tackle the virus is to prevent new HIV infections – either by stopping people getting the virus in the first place, or preventing people who are HIV+ from passing it on. Education is a key component in achieving this: knowing the facts allows people to make safe lifestyle choices,” said Vanessa Green, who heads the Bank’s HIV and AIDS education programme. So, the special ‘Anti-HIVirus software’, offered free of charge on www.vir.us, arms visitors with the knowledge to protect themselves against HIV and AIDS and helps to dispel the myths that drive stigma. The campaign was developed by TBWA TEQUILA Hong Kong in association with Standard Chartered.
The story of Mr HIV and his plan to attack and destroy the human race is told through six fast-moving animated video modules. The website also incorporates hard facts about HIV and AIDS; blogs from the Bank’s HIV Champions in various countries; a real time counter; an interactive map tracking the number of people protected through the website; and features partner organisations working with Standard Chartered on HIV education.
The Bank has committed to the Clinton Global Initiative to educate one million people on HIV and AIDS by 2010. Since 2007, through partnerships, the Bank has commitments to educate 450,000 people and has conducted face-to-face training for 140,000 people. This is part of its commitment to the Clinton Global Initiative to educate one million people on HIV and AIDS by 2010. Visitors to www.vir.us that successfully complete the interactive HIV related quiz will count towards this education target.
“Vir.us is aimed at providing information to the 15-24 year old population, who account for 45% of new HIV infections. Animated movies have been hugely popular recently and we took a similar approach to engaging people in HIV and AIDS education. We wanted a way to reach out to large numbers of young adults.
Douglas White is the founder of www.Prosperity-Research.com Asia’s most established social media company. With more that 15 years of internet experience he is a thought leader in Social Media. Article Source:http://www.articlesbase.com/video-articles/stop-mr-hiv-online-interactive-social-media-video-website-launched-1050509.html