Blog Flipping For Fun And Profit
July 30th, 2010
People who blog for a living will advise you that it is not easy work. Blogging involves passion, creativity, and time. Even famous authors such as Tom Clancy do not write every day. Bloggers must. If you have decent traffic, you may already be making money off of your blog; maybe not. At any rate, if you do want to make money blogging, you can sell or “flip” your blog – all while getting some (or all) of the maintenance, like driving traffic and promoting off your hands
Blogs usually sell for around 1-2 years of residual income. In other words, you can monetize your blog during this time without without all of the maintenance of the blog – or scrapping all of your hard work. In many cases, the new blog investor does not want to alter your core concept – although due to different interpretations variations on your theme]. However, the heart of your blog will {likely|normally|usually|almost always} remain intact. But what if you actually ENJOY the creative release? The good news is, investors will often be thrilled if you want to stay on as a writer (while sharing the increased revenues!) In fact, they are usually hoping that you WILL stay, simply because they don’t want to take a risk on new writers, buy articles, or least of all, (the horrors!) – write it on their own.
Another reason to flip is this: don’t you get tired of the non-creative tasks, like marketing?. Instead of endlessly trying to find ways to advertise without breaking the bank, it may behoove you to look for a buyer/investor who is willing to ”play ball” monetarily and take over these responsibilities.
To maximize the sale price, it may be in your best interest to prepare your blog for resale . Potential buyers often scout for blogs that have many long posts with a lot of SEO type keywords, and still have a clearly-defined focus. If your blog caters to a popular niche, even better. Knowledge of your market can ramp up the value to the investor dramatically, increasing the price that the blog commands – as well as any product-driven monetizing. If you are currently bringing in income from selling information products, sales negotiation is clearly in your favor.
If you want to flip immediately, don’t stress yourself out about the remodeling. There are plenty of investors willing to look at a fixer-upper if the price is right. Most importantly, do your research. Look into what blogs similar to yours are currently going for. Be quick to reply to inquiries from interested buyers and make your self highly available via email or social networking. Impress them with your statistical knowledge of your traffic. Tell your investor what you dreamed of doing but didn’t have time for – ideas to improve growth will help them shorten the time they need to think about their next move.
In conclusion, one of the easiest methods to monetize your blog is to let an investor(who has the finances and experience) take over any tasks you’d rather not spend your time on – such as web design, advertising, and marketing.
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