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How To Determine Trafiic To A Site Using Alexa

November 25th, 2010

There are numerous ways that website owners can judge the success of their own websites. There are the rankings they get in the search engines like Google and Bing. There is the conversion of visitors into actually buying a product or clicking on an advertisement. Obviously most webmasters want traffic. They also want to know how their website traffic is relative to their website competitors. For this reason many webmasters use the Alexa website rankings to see traffic to a competitors website. The Alexa Corporation have a browser toolbar that over a million users have installed on their web browser. Whenever a user visits a website, this information is sent to Alexa, so they can rank sites based on the number of visitors. The most visited web site will get a ranking of one. If a site has a ranking of 234 567, this means that Alexa has rated it as the 234 567th most visited web site.

Unfortunately the Alexa rankings are flawed and cannot be relied on. Firstly, the tool bar tends to be used by more technically orientated webmaster type people, so the rankings will be biased towards the types of sites that these people visit. Additionally, the rankings are easily to manipulate. All you have to do is install the Alexa toolbar and visit your own site many times a day. Even better, you can get some other to do it different IP addresses. This means that if you are trying to compare your Alexa rating to that of other web sites, yours could be artificially better as you have the toolbar installed and you do not know if the webmaster of the other site has the Alexa toolbar in the browser and is or is not attempting to manipulate the rankings.

The Alexa ranking is used by some webmasters when trying to sell advertising or to sell a website to try and impress people with the traffic they are getting. Unfortunatly, you do not know if their ranking is a manipulated one or a natural one.


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