Second Income

Social media marketing is an easy way to connect with loyal customers and attract new ones. No matter what type of business you have, or other types of marketing you engage it, this form of marketing can help you get (even more) traffic. Following is why and how.

Why Social Media Marketing Can Drive So Much Traffic So Quickly

Backlinks

Backlinks can be described as the “backbone” of traffic generation. The reason they are the foundation of getting traffic is really quite simple – search engines rely on them to find and rank sites.  

Links are what is returned when a web surfer types in a search term (keyword phrase). And the more backlinks a site has, the more popular it is with search engines. The more popular it is with search engines, the higher it will show up in organic search results.

For example, let’s say your site sold seeds to grow organic fruits and vegetables. And, let’s say you send out a tweet to an article on your site that cites a new medical study showing that organic tomatoes helps prevent asthma attacks.

According to Wikipedia, “It asthma affects 7% of the population of the United States, 5% of British people, and a total of 300 million worldwide.” So there are a lot of people – worldwide – who may be interested in this type of information.

Let’s say a major food blog on Twitter with 32,347 followers retweeted your link (your tweet). Many of their followers will also retweet it, comment on it and send the link to their loved ones. See how this can build a quick boatload of backlinks to your site?

Get Traffic Faster

Continuing with the example above, when a popular social media marketer/site/blog links to your content, or mentions you in any form, your website/blog will receive an influx of  organic, permanent links.

In essence, what you’re doing is building traffic quicker by “standing on the shoulders of giants,” as it were. Social media marketers with thousands of followers, friends, etc., are already trusted by search engines. Hence, when you get a mention from them, the authority to your site increases. If you do this consistently, you can start ranking well for your niche’s competitive keywords pretty quickly.

Social media marketing is a quick, easy, inexpensive way to become a power player in your niche – and it’s mostly due to the fact that many of your competitors are probably not using it.  And if they are, they’re not doing it consistently.  So capitalize and make it a regular part of your online marketing efforts.

Social media marketing is an easy way to connect with loyal customers and attract new ones. No matter what type of business you have, or other types of marketing you engage it, this form of marketing can help you get (even more) traffic. Following is why and how.

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Tags: business social media, social media marketing, social media statistics, Twitter