Second Income

The more time I spend around the web, the more I see people talking about their own secret to online success, and usually, what they are telling people is so full of rubbish that it makes my head spinThe fact is that the reason people fail at internet marketing is because they focus on the wrong things.

What you spend your time doing on the internet is the secret to online success. In order to illustrate my point, I am going to break some of the biggest marketing myths online.

The Money IS NOT in the List

Email marketing is really popular, and if you have been online for more than a day or two, you have probably heard this said before.  

However, the fact is, I know people with lists 100 times the size of mine that make less from that list than I do. So, obviously the money is not in the list, or else those people would never have to work again.

Highly Searched Keywords Are NOT The Secret

 You must have a clear understanding of keywords to succeed. You see, when most people look at keywords they are looking at what was popular LAST MONTH, not what will be popular in the future.

Owning Your Website is NOT the secret!

Many people will tell you (and I often agree) that for long term success online, you need your own website. But, at the same time, I personally know about a dozen people that are making a full time living online, and see no reason to go out and build their own site. Now, personally, I would rather have that asset, and I think everyone should have a site of their own, because it is really helpful in leveraging the real secret to online success. But, you can find success online without spending a dime.

Search engines are NOT the best source of free traffic!

Now this one will spark off a round of debate that will never be resolved. But, the fact is that although search engines are a great source of traffic, and you should try to get at least some of your traffic there, if you are willing to spend some time on your business, you can find a lot of traffic without relying on the search engines. In order to do that, you have to understand the real secret. ~

Now, What is the Real Secret to Online Success?

Now I want to talk about what you really need. You see, everything that I mentioned above will HELP you to succeed, but they really are not the true secret behind online success. These are simply methods that we use to achieve success in our efforts.

The real secret to online success (or ANY business really), which all the gurus know is really simple. It is the one thing they have that you don’t if you aren’t making any money. This one tip is going to take a whole new way to look at your business. SO, here it is…

Build RELATIONSHIPS!!!

That’s all it takes to make it in this business. One reason I succeed where others fail is because I see the relationships that I am building. What I see most people doing online does more to destroy relationships than to build them.

Everything that you do should center around the relationships. I know people who own their own sites getting loads of traffic and yet not making any money. Yet I know people without a website of their own making loads of cash every month.

I know people with hundreds of thousands of people on an email list, yet they are barely able to make a few hundred dollars a month. Because they don’t have a good relationship with their list. It doesn’t take much to get a subscriber, but it takes a lot more to keep them and get them to trust you over time.

When it comes to search engines, you can get all the rankings you want, but if you don’t build trust with people when they land on your site, you have wasted your time and theirs.
In fact, this attitude that ‘it’s all about the sale’ and not about the relationship, is a huge factor in the HIGH failure rate. I have seen people come out and make thousands of dollars, and then disappear forever because they got caught scamming, promoting garbage, and nobody would trust them.

Give people good advice, so do your homework! Promote solid, sound information to back up your products. Don’t try to scam them by promoting and selling sub standard stuff.Take the time to make sure your products really are the best and really do what they claim to do. Don’t encourage people to purchase useless products just to make you a buck. People would continue to buy from you when they trust you.

 Internet Marketing Success

The money is in the relationship that you have with your list, not in the list itself.

If you provide a lot of value and quality, you build trust.

 If you always make sure that you promote products that deliver what they promise, and don’t over hype themselves (which is, unfortunately, getting harder and harder to find) then you build that relationship. If you promote junk just because it has a high commission, or promote something based solely on the name of the product, without knowing what is inside, you can destroy your relationships, and those people won’t buy from you again.

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Tags: Internet Marketing, make easy money, online marketing, Web Marketing