Second Income

I never quite understood the concept of making great looking web video. It always looked like it would cost way too much to make anything look quite decent, and to be honest, I just never thought it was necessary. I was wrong. The most professional your video looks, well¦ it makes a real statement about you and your brand, one that says how professional you are.

Selecting The Right Player

The most common way of presenting video online is to upload it to YouTube or Vimeo, and embed it on whichever page you like. Whilst this is not an entirely bad option, if you represent a professional business, there is nothing better and more professional looking than using your own unbranded video player to present your video. There are many options out there such as Easy Video Player 2.0 and EZS3, plus a handful of open source players that you can host yourself, but the key is to choose a solution that works best based on the features that you actually need. In any case, if you simply want to display video and have a promotable medium, using YouTube and Vimeo is always a great option.

An Intro Clip That Screams Of Professionalism

If you have watched a single piece of television in your life, you would be familiar with many of the animated introductions that mark the start of a show, or its return from an ad break. As much as this looks like it is very costly, there are many web sites where you can purchase pre-made templates that you can use with your own business name and other catch phrases. These are an especially cost friendly option, if you want to add a real feel of professionalism to your video content.

Tell The Audience Who You Are

Most video editing suites such as Windows Movie Maker and iMovie will allow you to embed some text in the lower third of the movie. What this allows you to do is add your own business name or web URL to the video so that people know who you are, and where to find you. This is especially important if you are trying to build brand awareness. You can also use animated lower thirds as well, which are available on most video marketplaces, similar to what I mentioned previously with the introduction clips.

So, it all sounds simple doesn’t it? Simply piece together some really nice video that spreads the awareness of your brand and professionalism, and make sure that it looks professional and is embedded in a player that is suited to your needs, such as either YouTube or Easy Video Player 2.0. My best advice for you now – get started. I know, it can be a bit daunting to publish video online, but once you start, you will not be able to stop, if not for the fun of it, but for the benefits.

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Tags: easy video player, Video Marketing