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SEO – Getting The Most From Graphics And Images

December 27th, 2011

SEO Bournemouth

Images and Graphics The main purpose of graphics and images is to beautify a website. Restful colours, stylish lines, an artistic mixture of pictures and graphic animation all liven up a website and help set the tone for satisfying browsing. But more than just being decorative, graphics have a role to play in SERP ranking.

When utilizing graphics and images as part of your website design there are several points to keep in mind and also with the help of Bournemouth SEO. The very first consideration to take into account all the time, is the fact that search engines need text to identify the meaning of your site. All other content is meaningless except text.

When considering this, consider all of the areas you use images within your site – graphical header, dividers and slices, list item bullets – and we’ve all seen sites who use images instead of text for buttons, rollover buttons and calls to action. Each one of these elements of your web design should always include Alt Image Tag information to clearly recognize the images. Although the graphics themselves can’t be identified by search engines for ranking uses, their descriptions, if properly phrased or worded to complement the relevant keywords of the site, can also be considered by robots. However, proper care must be exercised to ensure that keywords in Alt Image Tags are not over-used. For instance, a keyword in the singular form may be a little bit modified to become plural or a descriptive word might be added to the keyword to produce a new variation. Keep in mind that robots will feed on everything no matter how small as long as it is edible for them.

Essentially, all your images and graphics within the webpage must have the alt tag correctly entered. Clearly you should employ words inside the tag that reflect the information of the picture, or what exactly the picture presents on your webpage – ie, the keyword or keyphrase for that particular page is right. This too has a minimal kick back when it comes to search engine optimization. It’s not going to bring you the number 1 spot on Google for anything – however, if the search engines see you are correcting the Alt feature of your graphics to tie in with the concentration of your site, then they will sense more assured that all the elements on your website are consistent in their subject.

You simply need five or six words usually to explain the image. It must be noted that this is not only an SEO concern, but also assists website visitors to your site that have visual disabilities. The alt tag can be read by visitors who use screen readers so should seem sensible when read loudly.

You can’t afford to ignore what a simple graphic could do for your site. If properly used, it might do wonders for your page ranking.


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SEO Bournemouth




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