What are mobile billboards? Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.
You can see it in various forms. You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.
Why are people using this form of medium to get their message or brand across? I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.
First off, let’s talk about it’s expenses. Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With its rates being very cheap comparably if not better, there is something else that tilts it in it’s favor.Actual views, exposures, or impressions to the prospects.
Compared to regular billboards a consumer could just drive by it without noticing it. But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face. You can’t just drive by it. It is at eye level and with you in traffic
This is powerful.A prospect who is caught in traffic with an advertisement staring at them in the face can’t be turned off.
That is one of the obstacles that TV and Radio face as traditional forms of advertising.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.
So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.
If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.It yells at you for attention. And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.
With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More customers and more leads are going to come based on this form of advertising.
You are going to get exposure.You are practically ensured of having your ad read.What more can a business ask for.
You can see it’s effectiveness by the way more and more businesses are using it to advertise.In 2004 by itself, there was more than $5.8 billion spent on this form of advertsing.With all kinds of money being spent, it must be effective.
For a lot of businesses who need that boost in getting to their customers, this could be exactly what they are looking for.
Tags: mobile billboards, outdoor advertising, outdoor media, truck advertising