Second Income

For any web page to be ‘ranked’ in the search engines and attract visitors it’s critical it has backlinks. Backlinks have three key elements, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks sends the visitor to.

The number of backlinks

All search engines take into account the quantity of backlinks to a web page when deciding where this page should be presented in the search results.

The origin of the backlinks

Backlinks are very similar to votes with different ‘rights’ that are derived from where they originate from But ‘votes’ cast via backlinks from trusted or authoritative pages to a page have greater influence over the search engines perception of this page than backlinks originating from pages with less ‘trust’ or authority. Pages from sources such as educational (.edu) or government (.gov) sites naturally posess more trust and authority.

Google Page Rank

Google has the concept of ‘page rank’, this is the value indicator it awards to a page it considers to have accumulated authority over time from backlinks pointing towards it.

The ‘anchor text’

Similar to a label, the backlink anchor text influences the search engines classification of the backlink. Relevance is the guiding principle for the majority of search engine software and therefore if the information on the page is about ‘drying chillis” then it is from a search engine’s perspective, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.

Common mistakes

Many people undermine their backlinks strategies because they focus on quantity as opposed to quality of backlinks. Having a large amount of backlinks to your page doesn’t necessarily mean the search engines will view your page as relevant.

How to manufacture backlinks

So here is my no obligation advice for getting backlinks to your pages, great positions in the search engine results pages and quality traffic to your web pages.

1. Discovering the right keywords from the start is critical.
2. I like to build a keyword ‘cloud’.
3. I most often start with a single ‘top’ level keyword or key phrase which has significant visitor traffic.
4. To find out the amount of visitor traffic is being coming from searches for my primary keyword I use the Google keyword analyzer tool.
5. The Google tool presents a list of keywords connected to my main keyword and from this list I flesh out my cloud.
6. I then generate content in the form of articles and videos in which I have embedded backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and distribute these to the various directories.
7. My guiding principle is to author content that will attract traffic and persuade them to follow the backlinks to my money pages as well as send backlinks.

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