I recently wrote about the difficulty we face in attempting serve two masters in content marketing. In a quick summary, the difficulty is that we frequently want to use links in our articles to our “money pages” for the purposes of SEO, but the readers are not yet at the purchasing stage in terms of their mental set as they are busy gathering information (the reason they found our syndicated article in the first place).. In that article, I coupled that complexity with another related issue: With good website design, each page should have a single purpose. That purpose is to satisfy our visitor’s desire.